He reached out to shake my hand. "Oh man," he said, "you're hardcore!"
Imagine a triangle with its corners in London, Bristol and Southampton. Somewhere inside it you'll find me, trying to make public transport better.
Friday, 29 March 2013
Hardcore
He reached out to shake my hand. "Oh man," he said, "you're hardcore!"
Homeward bound by road, rail and sea
Wednesday, 12 December 2012
You can help some of the people...
Two teenage boys got on together and one of them asked me how much it would cost for a return to Eastleigh. "Five pounds", I replied. Crestfallen, he turned to his friend and said, "sorry mate I haven't got enough, we can't go."
Not one to lose a sale easily, I asked how old he was. He looked at me as if I was his parents, and asked why I wanted to know. I explained, with heavy emphasis, that child fares apply up to fifteen, so if he told me he were fifteen, the fare would only be three pounds.
The penny dropped with his mate straight away, and we each looked expectantly at our friend while we waited for him to spot his cue. Eventually, after much thought, he got ready to speak... "Aw man, that sucks, I'm sixteen!"
Friday, 17 August 2012
End of an era
Thursday, 12 July 2012
A Life Changing Experience
This is particularly true when we are also bringing new acquisitions into the fleet in the form of our four ex-Dawson Rentals DAF DB250 double deckers, all of which are being refurbished internally.
However, sometimes life has a way of deflecting you from your intended course, and so it proved one Wednesday night in June, when my 66-year old mother fell down a concrete staircase at her home in Bedford, fracturing her skull and two vertebrae in her spine, breaking ribs and puncturing her lungs.
After a night in Bedford Hospital she was transferred to a neurological ward at Addenbrooke’s Hospital in Cambridge, where she spent a few nights clearly very ill, but apparently alert and in fighting spirit. However, a sudden and sharp decline in her condition saw her taken into intensive care in the Neurosciences Critical Care Unit (NCCU) at Addenbrooke’s, where she has been ever since.
Over the first few days in NCCU – and despite a successful operation to repair a vertebra in her thorassic spine – her condition continued to deteriorate, with a serious chest infection taking hold. She was placed under almost constant sedation, kept alive by a series of machines. Eight days after the accident, the senior medical staff there raised the possibility for the first time that they might have to withdraw treatment and let nature take its course.
However, the following day they decided she was well enough to undergo further surgery and performed a life-saving operation to repair the spinal column in the base of her neck – a delicate procedure that required entry through both the front and back of her neck.
This proved to be the turning point, and since then Mum’s condition has very slowly but surely improved. She is now awake and alert much of the time, no longer breathing or feeding through machines. Use of her limbs is gradually returning, and her mental faculties are returning to the point where she can usually – though not always - recognise visitors and identify our names and what relationship we are to her. She is also sometimes able to construct very simple sentences of a few words, to communicate that she is hot or cold or thirsty or whatever.
It is hoped that she will be out of NCCU in a day or two and back in a normal ward, where they can begin the process of rehabilitation and teaching her how to carry out very basic functions for herself, such as eating or getting dressed. Nobody knows how much cognitive ability she will regain, or how quickly, and we sense that we are in for a long, slow process.
For me, ten trips to Addenbrooke’s in the first two weeks meant that everything else in my life was placed on hold. Luckily I have an excellent team at Velvet who have kept things going superbly well, despite all the challenges of the additional routes and vehicles. I am now travelling to Cambridge two or three times per week and gradually getting back into a more normal work routine.
I have toyed with writing about this episode several times before now, but always shied away from it for fear of appearing self-indulgent. But many friends and contacts have been aware that something was wrong with Mum and haven’t really known what, so this post allows me to put that right, as well as thanking the many people who have very kindly offered their support in all sorts of ways. It is deeply appreciated.
As someone who has always hated hospitals it seems odd to have one of Europe’s largest hospital campuses as my second home, but without this experience I would never have come to appreciate the work of some of the world’s leading neurological specialists and the fine team that supports them,
To enter the NCCU is to enter a science fiction film set. In beds all around the room lie motionless bodies, each sprouting a multitude of lines and tubes connecting them to a profusion of machines. Everywhere you look are blinking lights, computer screens, graphs, wires and unfeasibly large syringes, silently and relentlessly pumping their subjects full of the most specialised drugs you will find.
But rather than paint a picture of my own, I can do no better than highlight this article from the Daily Telegraph in 2010, which emphasises the delicate tightrope they continually tread in making decisions about whether people should live or die. I am in awe of these people.
But for now the important thing is that Mum appears to be out of immediate danger and slowly on the mend, and my attention can start to return to the usual mixture of rambling travelogues, amusing observations and occasional outbursts on matters of topical importance, for which many people very kindly come to this blog!
Monday, 7 May 2012
i recommend this blog
One of my long-standing criticisms of the bus industry - and one of the reasons for setting up my own company, although we are barely out of the starting blocks ourselves - was because I have always felt that bus companies get the relationship with the customer entirely the wrong way round.
For any retail business, the process of designing a product ought to start by developing an understanding of what the likely market is, what are the expectations of that market, what are the important factors that will drive purchasing decisions, and then how to position the product to take best advantage of the opportunity that exists.
In other words, good product design should be a response to the market signalling what it wants. The marketing and branding strategy for that product should then follow through in one seamless process, communicating to the market how the company has met the perceived demand.
Sadly in too many cases, bus companies fail to understand that they are retail businesses and look at product design through the wrong end of the telescope. Faceless bureaucrats in remote offices (and by the way, that used to be me) decide what the market shall have. There is no research base or evidence base to substantiate their decisions, the whole process is based on educated guesswork.
The role of marketing in this case is reduced to dressing a pre-determined product, which is entirely wrong. Marketing (and within that, branding) is seen as a bolt-on activity, designed to make the output of the faceless bureaucrats look somehow appealing to the potential users.
Because this is not marketing in the true sense, it doesn't necessarily attract people with the right skills or motivation. Their efforts may therefore be limited to short run promotional campaigns, that are not applied consistently to all media, or may rely too heavily on one-off photo opportunities and press releases, and fail to understand the need for sustained (and 'open all hours') dialogue with users.
Now I'm not saying that this never produces the right result. As luck would have it, the faceless bureaucrats are often very experienced, skillful, talented people who may know have a good understanding of what they are trying to achieve; and the marketing people may well be very creative, inspired communicators who know how to bring life to even the most mundane of products.
So all is not lost. But to achieve success in this way is to achieve it despite, rather than because of, the business's approach to product design. Because of this, I would argue that the results are generally harder to achieve and inferior to what would be achieved if the company understood and implemented the process properly from the start.
One company that epitomises how to do it properly is trent barton. At this point some readers will groan and think "not them again", as they are no strangers to the trade and local media. But yes, them again, because the reason they achieve the success they do is precisely because their whole business is aligned to understanding the needs of their customers and then designing products to address those needs, rather than designing products in isolation and then trying to make them fit the customers.
I mention them because they are currently in the process of relaunching rainbow 4 as i4, and a more comprehensive approach to refreshing a product it would be hard to find anywhere. In my opinion, they have taken product design in the bus industry to the next level with this project.
You can read more about the actual relaunch here, but the real purpose of my post today is to draw attention to a new blog, transportdesigned, which looks very promising and has got off to a great start today with a really insightful post analysing trent barton's approach to product design, with particular reference to the relaunch of i4. Strongly recommended reading - you can do so here.
Saturday, 14 April 2012
Overheard...
Meanwhile the new hotel was the hot topic of conversation between two senior citizens chatting in Eastleigh bus station one morning this week.
"There's absolutely no need for the new Travelodge", said one of them, "nobody ever needs to stay the night in Eastleigh anyway".
"You're right", agreed the other, "and Eastleigh's traffic is gridlocked. The Travelodge will just push it over the edge!"

